American Advertising Foundation of Orange County (AAFOC) ADDY Awards 2024

What are the ADDY Awards?

The ADDY Awards, officially known as the American Advertising Awards, are one of the largest and most prestigious competitions in the advertising industry. Organized by the American Advertising Federation (AAF), they recognize excellence in creative work across all forms of advertising—digital, print, broadcast, out-of-home, and more. The awards are structured in three tiers: local, district, and national, allowing entrants to advance based on their winning work. They celebrate both professional and student achievements, with honors including Gold and Silver ADDYs, Best of Show, and special judges’ awards.

Our Objective:

Our team was tasked with creating and designing the campaign for the 2024 Orange County American Advertising Awards. This included content such as style guides, social media advertising, and print based projects as well.